Photos are retouched for various different reasons. If someone has an old memorable photo that has the mark of age and is slowly deteriorating, retouching the image can preserve that memory very easily. The process of retouching an old decaying photo to restore that is called image restoration. Companies that offer photo retouching services also offer photo restoration services.
There are other forms of photo retouching services. Glamour enhancement is one type of photo retouching where a graphic designer or a Photoshop operator takes the original digital photo and applies Photoshop techniques to enhance the look of that image. Digital makeup, removing blemishes, adding jewelry, etc are some of the things that can be done on the image to make it look lot more glamorous that the original image.
Why do someone require glamour enhancement?
Usually advertising or marketing companies use photo retouching services to make their models look lot more attractive. Imagine the menu in MacDonald or Pizza hut or any other restaurant. Does your food look anything like the pictures that are on the menu? NO way in the hell it does. Photos posted or the menu or billboard and magazine are retouched to attract public attention. A glamorous model that works for a makeup company will attract more prospective clients than a model that doesn’t look very attractive. An enticing food image on a restaurant billboard or menu will like to get more orders than a photo that exactly look the same as the real food. Restaurants know that very well which is why they get all their food images retouched to attract public interest.
Keeping this in mind, there are photo retouching services companies that are operating 24/7 on a 365 day basis just doing photo retouching. If you require such services, then find a company that offers so on a reasonable cost.