Rapid increase in peoples’ online shopping habit plus the invention of new marketing medium and methods make the professional photography a choice of career for some. One specific type of photography that is very common in apparel industry for example is ghost mannequin photography or invisible mannequin photography.
We all know what mannequins are. They are the life size dolls that clothing stores use to dress as a means to display their popular items. Use of fashion design or dress form mannequin is so common these days that we can’t even imagine seeing a clothing store without a mannequin.
It is one type of advertising on physical stores. On line promotion or fashion product display, there is another form of mannequin used these days which is called invisible mannequin or ghost mannequin. Photographers who shoot such photos call them ghost mannequin photography or invisible mannequin photography. However, the entire invisible mannequin photography cannot be shot with just a camera. Taking the pictures is just the beginning step. A photo retouching services provider or photo editing company takes the mannequin photo and edits it to create an invisible mannequin effect.
Creating a ghost mannequin effect is somewhat complex. First of all, a photo editing services provider will need to start with 2 different images. One image with the dress on a mannequin and the other image is with just the dress exposing the neck tag. Photo editor then clips the required parts form those images and join them together. Lot of editing, polishing and retouching is needed to come up with a quality invisible mannequin photography so its important to have the right photo retouching services company to work with.